Starting in May, the brewer known for commercials with the world-famous Clydesdales will debut a new look: a seal on its label. Anheuser-Busch announced that it will adopt the “U.S. Farmed” certification and seal for some of its most well-known beer brands.
The effort is led by American Farmland Trust, a national nonprofit that works to keep farmers on the land and protect farmland with sustainable farming practices. The U.S. Farmed designation requires that a company derive at least 95% of its agricultural ingredients from farms in the United States.
The initiative coincides with an unrelated announcement by the USDA to better inform consumers with “Product of USA”/”Made in the USA” labeling for meat, poultry, and egg products if they come from animals born, raised, slaughtered, and processed in the United States.
Anheuser-Busch announced that it will first use the U.S. Farmed seal on Busch Light in May and obtained the certification for Budweiser, Bud Light, and Michelob Ultra.
American Farmland Trust said that it will use the funds raised through the U.S. Farmed certification to “to expand programs and provide U.S. farmers across all 50 states with free resources and expert advisory services to help them access, protect, and maintain American farmland.”
