Jimmy John Liautaud — founder and of the Jimmy John’s Sandwiches — took the stage at the Land Investment Expo 2023 to share reflections on his success as a restauranteur, landowner, investor, and vineyard proprietor.
Across four decades of entrepreneurship, Liautaud’s accomplishments can be traced directly to his willingness to work hard — and to always honor the integrity of a deal, especially one sealed by a handshake.
“I was raised on [making] clean deals,” Liautaud told the crowd. “Farmers still know what that means, and I love that about farmers — you make a deal, shake hands in your boots, and it’s done.”
Read more at The Land Report.
Originally published on March 8, 2023.
